The Strategy of Content Marketing

You will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Your Learning Outcomes :

• The Content Marketing Ecosystem
• The Strategic Context
• Crafting a Content Marketing Strategy
• The Strategic Types of Content
• Managing Your Content